|Posted on February 19, 2017 at 9:35 PM|
KNOW the DIFFERENCE
I get asked daily the between GROUPS and FAN PAGES aka Business Pages. Most don't know, so I will break it down to you.
A group is where you post things you can't post to the public. Like special pricing to honor your GROUP VIPS - yes - people in your GROUP are your VIP's.
However, if you aren't utilizing a fan page - aka BUSINESS PAGE... you are missing out on SO MANY TOOLS!
The Business Page acts as a way to reach people who aren't familiar with your business. Think about it - if you don't know what something is all about, do you want to JOIN?
Your fan page gains LIKES - your group doesn't. Each person has to be added to your group.
When your fans LIKE your page - it posts on fb, so you can reach friends of friends... A WIDER REACH.
No one is notified when someone joins a group.
ALSO - if people don't know they are in that group - and your group is no longer in their algorithms... they aren't seeing what you post.
Trust me - unless you are continually working that group to bring those people back to the group aka tagging them - messaging them... a LARGE PORTION don't even know they are in the group.
Like our numbers in here.... they used to be REALLY HIGH... but we do a RELEVANCE clean up monthly. This is to remind people they are in the group - making sure no one just added them and they don't know they are in here <--- this happens in A LOT of groups.
It makes our numbers lower - but we know that the people in this group want to be in this group, and know they are.
When you have a business page - fb builds insights to tell you what your followers want to see - what they like.
ALSO - people can SHARE your posts from a Fan Page - they can't in your group.
GROUP ARE GOOD - don't get me wrong... but they have their place.
You can do more on a page than you can in a group.
You can even schedule out your posts and build videos.
ALL FOR FREE!
OK - I think I summed it up for you.
Oh - one more thing - you never want to list a GROUP on print ads - you will lose people as soon as they see they have to join... AND - you want to see when insights INCREASE - so drive them to your fan page... then from there.... get them to your group.
Fan Page - they can click a shop now button - to get them to your website - and to your group. If you skip this step - you are cutting yourself out of potential website traffic and an opportunity for a follow, and then to get them to your group.
Hope this helps!